Is it time to change the way you think about CRM?

Courtesy of IBM Midsize Business Solutions

We’re facing a CRM marketplace that is constantly changing. Marketing, sales and customer service executives are under increasing scrutiny to deliver measurable results with a consumer who is constantly changing, with data that is hard to capture, and with metrics that are poorly defined. And those who can’t adapt to these challenges are being shown the door at an increasingly rapid rate. So what do you do when the customer, the relationship, and the way you manage both are undergoing such dramatic change? And what’s next for CRM?

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IBM Whitepaper: The New Workplace: Supporting “Bring your own”

Sales of smartphones and media tablets like the Apple iPad are exploding in the consumer marketplace. While some companies issuing smartphones and tablets for employees, the majority of employees are bringing personally-owned devices to the workplace and using the business purposes—often without explicit company approval. In this paper, we will explore how you can derive business value from “Bring your own device” (BYOD), while still providing a security-rich IT infrastructure and consistent service levels.

Download the full IBM whitepaper here

IBM Whitepaper: Securing mobile devices in the business environment

ImageAs the world becomes more interconnected, integrated andintelligent, mobile devices are playing an ever-increasing role inchanging the way people live, work and communicate. But it isnot just happening in personal life: Smartphones and tablets arealso being rapidly adopted by enterprises as new work tools,joining existing laptops and desktops. The use of mobile devicesfor business has experienced an explosive growth in the past fewyears and will only accelerate in the near future.

Download the full IBM Whitepaper here