Courtesy of IBM Midsize Business Solutions
We’re facing a CRM marketplace that is constantly changing. Marketing, sales and customer service executives are under increasing scrutiny to deliver measurable results with a consumer who is constantly changing, with data that is hard to capture, and with metrics that are poorly defined. And those who can’t adapt to these challenges are being shown the door at an increasingly rapid rate. So what do you do when the customer, the relationship, and the way you manage both are undergoing such dramatic change? And what’s next for CRM?